What is the Baby Friendly Initiative?

Public Health Sudbury & District is a Baby-Friendly designated facility. The Baby-Friendly Initiative (BFI) is a world-wide strategy that sets standards for infant feeding. It was initiated to protect, promote and support breastfeeding. The goal of the initiative is to improve outcomes for mothers and babies by providing a high standard of care and supporting them to make an informed decision about infant feeding without the influence of formula marketing. To become BFI the 10 steps to successful breastfeeding from The Breastfeeding Committee for Canada and the World Health Organization’s (WHO) International Code of Marketing of Breastmilk Substitutes need to be followed.

Our Baby-Friendly Promise

If you have questions about BFI, or want to become involved, contact the family health team 705.522.9220, ext. 427.

For more information on the Baby-Friendly Initiative please visit bfiontario.ca.


This item was last modified on January 24, 2018