What is the Baby Friendly Initiative?

The Baby-Friendly Initiative (BFI) is a world-wide strategy that sets standards to improve infant and maternal/birthing parent’s health by supporting, promoting and protecting breastfeeding. The goal of the initiative is to improve outcomes for infant and maternal/birthing parent’s health by providing a high standard of care and supporting them to make an informed decision about infant feeding without the influence of formula marketing. Public Health Sudbury & District is committed to promoting a baby-friendly culture by following the steps outlined in the Baby-Friendly Implementation Guideline, Breastfeeding Committee for Canada, 2021.

Our Baby-Friendly Promise

If you have questions about BFI, call the Health Information Line at 705.522.9200, ext. 342 (toll-free 1.866.522.9200).

For more information on the Baby-Friendly Initiative please visit bfiontario.ca.

This item was last modified on January 16, 2023